Sun Gro Horticulture is one of the most prominent North American horticultural companies, employing over 800 staff and serving customers worldwide. Since its humble beginnings in 1929, it has become the leading supplier of soilless growing mixes to North America’s top 100 greenhouse and nursery growers, shipping over 70,000 truckloads of product annually. Sun Gro products are made to exacting standards and conform to high product quality and performance criteria.

Sun Gro Horticulture recognizes that its success is due to the strength of its employees. The primary goal of Sun Gro® is to promote individual employees’ sense of accomplishment and contribution so that employees enjoy their association with Sun Gro Horticulture. The Company invests in its employees so that they are the most knowledgeable in the industry, and undertakes great efforts to nurture loyalty to, and teamwork at, Sun Gro.

Comp Range: $130,000 base salary

GENERAL SUMMARY:

The Senior Brand Manager is responsible for developing and executing brand strategies that enhance the brand's equity and drive overall business growth. This includes managing the brand throughout its lifecycle, gathering and analyzing customer and market insights, defining the brand vision, and collaborating closely with Marketing, Sales, and R&D teams to create impactful brand campaigns. The Senior Brand Manager also ensures that all brand-related activities align with the company's overall strategy and goals, contributing to revenue growth and customer satisfaction.

ESSENTIAL JOB FUNCTIONS:

The Senior Brand Manager is responsible for overseeing and managing the development and execution of brand strategies, which can involve:

• Conducting market research to identify opportunities for brand growth and differentiation.
• Overseeing the creation and execution of marketing campaigns that effectively communicate the brand's value proposition to customers, distributors, and consumers.
• Defining and managing brand communication objectives and ensuring consistency across all channels.
• Analyzing competitors' brands to assess the competitive landscape and identify potential opportunities for differentiation.
• Providing management with brand performance reports, insights, and recommendations.
• Leading customer insights research to understand the needs, desires, and perceptions of the target audience.
• Recommending the strategic direction for the brand, including product line extensions, packaging, and promotional activities.
• Collaborating with cross-functional teams to ensure alignment between brand strategy and product development, marketing, and sales efforts.
• Managing brand budgets and ensuring effective allocation of resources to support brand-building initiatives.

• Excellent written and oral communication skills are required, as the Senior Brand Manager must communicate with team members and other departments, upper management, and consumers of the company product.
• Expertise in brand management, marketing, and market analysis , with knowledge of the horticulture/agriculture/cannabis industry being a plus
• Superior project management and interpersonal skills 
• Ability to maintain a keen attention to detail, multitask and work well under pressure
• A natural tendency to be curious, positive, and creative
• Strong Team Player who collaborates well with others
• Innovation: generating and collating new ideas, prioritizing those with highest potential, and shaping the brand position. 
• Critical skills and qualifications brand management, understanding the customer, market research, campaign development, competitive analysis, marketing strategy, sales planning, financial planning, and strategy.